Thursday, 13 November 2014

Representation Plus round up of WTM 2014 - Polish National Tourist Office

Poland’s focus is on its 31 golf courses at WTM
2014, has seen a 16.3% increase in the number of UK & Irish arrivals to Poland compared to 2013 figures.
The campaign “Polska - Come and Find your Story” focuses on active holidays eg. golf, SPA & Wellness, and city breaks. “It has been received very favourably by consumers and the travel industry in the United Kingdom and Ireland. Therefore, for most of 2014 the tourist office was particularly busy introducing a new product the two market: golfing holidays in Poland.” Commented Boguslaw Becla, Acting Director of the Polish National Tourist Office in the UK. “With 4.5 million golfers in the UK and over 300 thousand in Ireland, it is arguably a lucrative market segment which offers vast opportunities for growth.” Continued Boguslaw Becla.
The presence of Polish golf courses at World Travel Market was part of the campaign to spread the message.
A daily ‘closest to the pin will win’ competition gave lucky winners golf putters.
Golf Simulator in action on the Poland stand.

Pitch and Putt winner Amiel Walia with Boguslaw Becla, Acting Director of Polish National Tourist Office in the UK

1 comment:

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