2014, has seen a 16.3% increase in the number of UK
& Irish arrivals to Poland compared to 2013 figures.
The campaign “Polska - Come and Find your Story”
focuses on active holidays eg. golf, SPA & Wellness, and city breaks. “It
has been received very favourably by consumers and the travel industry in the
United Kingdom and Ireland. Therefore, for most of 2014 the tourist office was
particularly busy introducing a new product the two market: golfing holidays in
Poland.” Commented Boguslaw Becla, Acting Director of the Polish National
Tourist Office in the UK. “With 4.5 million golfers in the UK and over 300
thousand in Ireland, it is arguably a lucrative market segment which offers vast
opportunities for growth.” Continued Boguslaw Becla.
The presence of Polish golf courses at World Travel
Market was part of the campaign to spread the
message.
A daily ‘closest to the pin will win’ competition gave
lucky winners golf putters.
Golf Simulator in action on the Poland stand.
Pitch and Putt winner Amiel Walia with
Boguslaw Becla, Acting Director of Polish National Tourist Office in the
UK
